Interview with Kimmi Nissen, editor of beauty blog The Plastic Diaries
She has been working in the media industry since the age of 15. A year ago she gave up her permanent job to focus toward her passion… I had the pleasure of sitting down over an iced mocha at Lindt...
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Christine Mielke from Temptalia about life, work and success
Christine Mielke, is the owner and editor of Temptalia, one of today’s most popular beauty blogs on the web. One could think that beauty blog in not a “career” but if you reach 800,000 beauty fanatics...
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5 things you need to know to get started with an online store – interview...
If you are dreaming of having an online store but you are not sure where to start, you are in the right place. This month I am going to have a series of articles on how to start and run E-commerce....
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Online store, physical location or both – interview with founders of VELLA NERO
This is the second article from the E-Commerce series (the first one is here). Today you will learn why it could be vital to your business to have both physical location and an online e-shop, what you...
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11 E-Commerce tips for Retailers from Kathleen Ho
For bricks-and-mortar retailers this is a killer time: phone and tablet apps that allow checking the prize on the go, taxes from which online retailers from overseas are exempted, onerous costs of a...
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How to start, run and promote your business – interview with Kate Morris,...
E-commerce veteran Kate Morris started Adorebeauty.com.au in 2000 due to a lack of compelling beauty experiences online. As a self confessed “beauty junkie” growing up in Tasmania, Kate was...
View ArticleShelley Barrett, ModelCo on IT business strategy
Getting a tan these days is now easier more than ever. No more spreading staining brown lotion all over your body and hands, just spray the tan from a can on yourself. Genius! The simple idea of a Tan...
View ArticleEasy SEO: Remedies for Better Search Engine Optimisation for your Business
There’s so much noise about Search Engine Optimisation (SEO) that it’s tempting to ignore it. Even if it means sacrificing the traffic that good SEO might bring to your company website. But don’t give...
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How much does social media affect ‘search’? – Social Media Optimization tips
I’m regularly asked by businesses how they get their website to perform better on the search engines. It’s as if they think there is a magic lever somewhere, all they have to do is be told where it...
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What you need on your Facebook Business Page
Setting up a Business Page on Facebook is a very quick and simple process, however setting up your Page correctly to maximise your impact takes a little bit more time. I see so many Pages on...
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Goodbye Powerpoint – Hello amazing presentations!
As smartphones, tablets and touchscreens become more entrenched in business, our customers, clients and associates want interaction and freedom to explore the information being presented....
View ArticleRunning a small business? 5 reasons why you need SEO
With so many small businesses on the internet, bringing in more customers and generating bigger profits needs effective internet marketing techniques. One of the most effective is search engine...
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What analytics data is useful for tracking your online marketing efforts?
So you are feeling really happy that you have your business website up and running and you’re already receiving enquiries for your products and services. That’s all great news but what do you do next?...
View Article4 simple design principles to improve your website
Most businesses these days have a website, or a basic online presence. Even people pursuing hobbies will make a website at some point to share what they’re doing. How your website is perceived will...
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5 E-Commerce Survival Strategies
While the charm of a cute local boutique will always exist, couch-shopping sprees in pajamas are more the norm these days. No longer do you need to have a brick and mortar storefront to be a...
View ArticleDay in the life of… a Work At Home Mum
With the new year upon us, now is the time to really focus on what you want to achieve. Perhaps it’s finishing that study course, chasing your dream job or making that business idea come to life? This...
View ArticleDay in the Life of.. a Fashion Retailer
Are you a lover of fashion? Ever wanted to run your own clothing line or fashion store? For our final Day in the Life interview series, we have moved away from the corporate sectors to look at a...
View Article8 simple ways to turn your business from good to fabulously good
For all the other business owners out there, you can probably relate to this when I say, “Business is easier said than done.” It’s exciting to talk about starting your own business, but it’s a whole...
View Article3 ways investing in yourself can lead to business success
When was the last time you invested in yourself not just your business? As more and more female entrepreneurs (especially solo business leaders) are working virtually, it is easy to feel out of the...
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Common mistakes when making business videos
The power of using video to boost business amazing. Many businesses are jumping on board to make videos. I’ve been making corporate videos for nearly 25 years and I’m seeing a lot of people making some...
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